ABOUT ORDINARY JOYS
Ordinary Joys is female-founded and led lifestyle brand based in NYC that creates card games to inspire reflection about the small moments of life.
Each card in our collections captures an “ordinary joy,” like “laughing so hard it hurts” or “the first sip of coffee.”
What began as a solo game quickly transformed into a way to connect — people fell in love with Ordinary Joys and began sharing it with friends, family, and even strangers. Watching stories unfold and conversations flow with ease, we realized that Ordinary Joys was meant to bring people together.
Originally launched in Australia, we’ve now made our home in New York.
Ordinary Joys launched in November 2024 to a waitlist of 500+ people and sold out with the first edition of the card game — Ordinary Joys of New York — inspired by the beauty of everyday life in the city.
THE MAKING OF THE NEW YORK PACK
Inspired by life in New York, creating this pack has helped us fall back in love with the city we call home.
Rather than getting lost in the chaos and noise, we started to notice the little things: seeing a beautiful apartment through a window, seeing an outfit that only makes sense in New York, the subway pulling up right when we step onto the platform.
It’s these small moments — our ordinary joys — that make our life feel full.